Paid ads for permanent makeup studios, aimed at open chair hours
Paid ads put a consultation request in front of someone nearby while your calendar still has room. We run them for PMU studios and artists on Google Ads, on Bing Ads (Microsoft Advertising) and on Meta Ads (Facebook and Instagram), and every campaign is sized to the chair hours your artists can fill.
When an artist's calendar has room, ads can speak for the studio
Pages and ads suit different moments. A new artist, a new location or a new style page arrives with open chair hours and no audience yet. Paid ads reach people who are searching now, or who live close enough to be introduced to the studio. They suit a studio that knows how many consultations it can seat and wants requests up to that number and not past it.
The same discipline applies to geography. A client will drive a certain distance for a brow or lip consultation and no further, so each campaign is drawn around the towns your artists can really serve, and a request from outside that circle is a signal to tighten the map.
Three platforms, three kinds of attention for brow, lip and liner searches
Google Ads for people typing a style or a town
Search ads meet someone who is looking now, split by brows, lips and liner and by place. See Google Ads for permanent makeup.
Bing Ads (Microsoft Advertising) for the desktop searcher
A smaller platform worth a measured trial beside Google Ads, imported and then trimmed by hand. See Bing Ads for permanent makeup.
Meta Ads (Facebook and Instagram) to introduce the studio nearby
It does not catch a search in progress, but it can put a studio and its consultation in front of people close by. See Meta Ads for permanent makeup.
How a studio's ad management runs, from the first mapping of styles to the monthly review
List the styles and the artists behind them
Which brow, lip and liner styles carry open chair hours, and which artist takes each one.
Choose the platforms and the towns
One platform or several, with the map drawn around places a client will really travel from.
Write the ads and show you every one
You read each ad and its landing page before anything goes live.
Launch with tracking tested
Calls and consultation requests are counted separately, and a wrong number is marked as one.
Review, trim and repeat
Each month the search terms get read and course, supply and removal searches go on the negative list.
What sits inside a month of ad management for a studio
- Campaigns split by style, with a landing page matched to each.
- Negative keywords for course, class and training searches, pigment and supply shoppers, makeup-aisle products and removal.
- Call tracking and a consultation form, both tested before launch.
- A monthly sheet that sets spend beside calls and consultation requests.
- Ad spend that moves from you to the platform the way a pigment order moves from you to its supplier, never through our invoice.
- Admin access that you can remove at any moment.
The calendar switch, and the platform rules on appearance
When every artist is booked out, the campaign pauses, and it restarts when chair hours open again. That switch is what keeps paid ads from filling a waiting list.
Before any campaign starts, the studio reads each platform's current published text, since what ads may say about appearance and health is restricted and keeps shifting. Our ad copy stays clear of any assertion or hint about a person's face, skin, looks or health.
What one, two or three platforms cost each month is set out on the pricing page, and the ad spend is billed apart from it.
Studio owners ask about paid ads and open chairs
Should a brand-new artist begin with search ads or Meta Ads (Facebook and Instagram)?
Match the platform to the gap. Search ads catch people already looking for a style. Meta Ads (Facebook and Instagram) introduces a studio to people nearby who have not searched yet. We talk it through with you and often start with one.
Will my ads reach people shopping for permanent makeup courses or pigments?
Those searches go on the negative list. Professionals and students are not your consultation requests, and the list grows as the monthly search term review turns up more.
Can the ads promise a look, a price or a timeline?
No. We write no such promise, and the studio reads every ad before launch.
Ads sized to one artist's chair hours or to a whole bench
Tell us which style or which artist has the most open hours and we can talk through whether ads, pages or both fit. See the pricing page for monthly fees.
Which chair do you want to fill first?
Say whether brows, lips or liner is where you want more consultation requests, which booth or location has open hours, and the towns that should send more people your way. Rough notes are fine. Keep client names and face photos out of it, since this is a marketing talk and never a booking.
Which chair needs more consultation requests this month: brows, lips or liner?
Name the styles you would like to book more often, the towns your regulars drive in from and how the calendar looks right now. Back comes one monthly figure and an honest opinion on the first thing worth trying. Client names and photos stay out of the note, because it is a marketing chat and never a booking.
The color wheel, the brow and the liner stroke are drawings. None of them is a sample of anyone's work, and they say nothing about any studio or any client.