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Permanent makeup guides for studio owners and artists

These permanent makeup guides take one part of studio marketing at a time, from Google Maps and reviews to ads and the keyword list. Open the one that matches the question on your desk this week.

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Pick the part of studio marketing on your desk

Each card opens one subject, written for whoever keeps the chair calendar and the website in order.

  • Marketing

    Search, maps, ads and rebooking reminders for a studio, set up in an order your artists' calendars can carry.

  • Best Keywords

    Keywords for permanent makeup studios, sorted by search size, with the brow, lip and liner phrases to build around and the noisy ones to block.

  • Local SEO

    Google Business Profile and Google Maps work for studios, booths and multi-location bench owners.

  • AI Search

    Make the facts assistants can find about your studio clear, current and the same everywhere. No promised mentions.

  • Content Marketing

    Pages for searchers at every stage, written in your studio's voice and checked by your artists before anything goes live.

  • Review Management

    A calm routine for asking every client for a review and replying warmly, without revealing anything about anyone.

  • Lead Generation

    Consultation requests that fit your styles, your towns and your artists' open chair hours, from channels your studio owns.

  • Link Building

    Local mentions for permanent makeup studios: chamber pages, salon suites, wedding vendors and tidy listings, with no paid link schemes.

  • Website Design

    Websites for permanent makeup studios: a page per style, per artist and per town, with one clear way to request a consultation.

  • Google Ads

    Google Ads for permanent makeup studios: campaigns split by style and town, tight travel areas, negative keywords and call tracking.

  • Bing Ads

    A measured Bing Ads (Microsoft Advertising) trial beside Google Ads for PMU studios.

  • Meta Ads

    Meta Ads (Facebook and Instagram) for permanent makeup studios: introductions to people nearby, built from the studio's own space and artists.

Rather talk about your own artists and towns?

If your question is about your own styles, artists and locations, a short conversation will go further than any guide. Fees for both services are on the pricing page.

Which chair do you want to fill first?

Say whether brows, lips or liner is where you want more consultation requests, which booth or location has open hours, and the towns that should send more people your way. Rough notes are fine. Keep client names and face photos out of it, since this is a marketing talk and never a booking.

Describe the studio and its open chair hours

Tell us which styles you offer and which towns you would like to reach, using as many or as few words as suits you. A person on our side reads every note, and this form is no place for client names, face photos or anything about anyone's skin.

Which chair needs more consultation requests this month: brows, lips or liner?

Name the styles you would like to book more often, the towns your regulars drive in from and how the calendar looks right now. Back comes one monthly figure and an honest opinion on the first thing worth trying. Client names and photos stay out of the note, because it is a marketing chat and never a booking.

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The color wheel, the brow and the liner stroke are drawings. None of them is a sample of anyone's work, and they say nothing about any studio or any client.